Rugby Premier League 2025: A Game-Changer for Indian Rugby and Sports
Rugby Premier League (RPL) Set to Launch in India: India’s First Franchise-Based Rugby League The Rugby Premier League (RPL), the world’s first franchise-based rugby league, is set to launch in India next year, marking a new chapter in the development of rugby in the country. The tournament will feature six city-based teams, a part of a 10-year strategic partnership between …
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Why Cadbury Bournvita’s “Built, Not Born” Campaign with Mary Kom is a Winner
Cadbury Bournvita’s “Built, Not Born” campaign featuring Indian boxing legend Mary Kom has captured the hearts and minds of millions, racking up 6.9 million views on YouTube alone. The campaign, which includes an inspiring video showing Mary Kom speaking to her son, Khupneivar Kom, highlights a powerful message: champions aren’t born, they are built. Through this partnership, Bournvita has successfully …
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Why Tide is Embracing Social-First Marketing in Its 2024 NFL Campaign (#TideTackles)
Tide’s partnership with the NFL has been longstanding and iconic, but for the 2024-2025 season, the brand is making a bold pivot in its marketing strategy. With its latest campaign, “#TideTackles,” the laundry giant is taking a more social-first, unscripted approach that is designed to resonate with today’s connected, sports-obsessed audiences. This new direction not only marks a significant shift …
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How Athletes Can Build a Strong Personal Brand and Take Control of Their Narrative
In today’s digital-first world, athletes are no longer just defined by their performance on the field. They are multifaceted brands, managing and influencing their public personas both during their careers and beyond. The power of personal branding has never been more crucial for athletes—and its influence stretches far beyond social media posts and sponsorship deals. Athletes who embrace personal branding …
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The Role of Digital Media in Sports Sponsorships
In recent years, digital media has transformed the way fans engage with sports, especially in Sports, creating new avenues for sponsorships and amplifying the value sponsors derive from these partnerships. Digital platforms have evolved from simply broadcasting events to interactive spaces where fans can experience real-time engagement, participate in conversations, and feel a closer connection to the teams and players …
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